In general, a sell-side broker should

• estimate the value of the business or the “range” of likely values
• help prepare the Sales Memorandum (also called by names such as Confidential Information Memorandum)
• market the business in select locations – usually business listing websites such as businessesforsale.com and DaltonsBusiness
• provide an anonymity service so the public don’t know the identity of the business for sale
• handle enquires from prospective buyers, screen them and gets them to sign a Confidentiality Agreement before providing them the Sales Memorandum,
• get buyers to compete for your business
• use his experience and ability to overcome objections (whether real or imaginary) generated by the buyer or his advisors
• handle discussions and negotiations with prospective buyers
• assist the seller in dealing with buyers’ due diligence investigations and
• otherwise assist with the business sale.